Wrapped in Love: History

Middle Way House’s tree sweater initiative began in 2012 when Yarns Unlimited owner and fiber enthusiast, Mary Ann Gingles, approached the organization with an idea for a fundraiser entitled “Knitting to Heal.” The goal was to install handmade “tree sweaters” on 23 prominent trees in the city to raise awareness and funds for Middle Way House’s childcare program. Gingles, along with Middle Way House’s Executive Director, Toby Strout, oversaw the project’s logistics, from providing underwriting to gathering additional sponsors and artists. The project was such a success, it won the 2012 Downtown Revitalization Award. In the following years, Middle Way House continued to embrace the initiative as “Wrapped in Love.”

Wrapped in Love wasn’t just about tree sweaters; it was about building a community united in their support for survivors. Volunteers from all walks of life came together; the process was simple but profound. Volunteer fiber artists, crocheters, and a coterie of knitters would meet regularly armed with yarn, needles, and a shared sense of purpose. Each tree sweater was handcrafted and customized with every stitch a symbol of strength and solidarity. As the years passed, Wrapped in Love became a Bloomington fixture and Middle Way’s annual signature event. It even garnered national acclaim, winning a Purple Ribbon Award for Outstanding Fundraiser. The scope of the project has nearly tripled over the years with an anticipated 60 sweaters waiting to be installed this September. Dedicated board members and volunteers work tirelessly to connect artists and sponsors, overseeing the placement, installation, and repair of the sweaters themselves.

Each year, Middle Way House holds a Wrapped in Love Yarn-Cutting celebration, an uplifting annual event that takes place after all the tree sweaters have been installed. This year marks our third consecutive year of collaboration with the City of Bloomington to make this event possible. This joyful gathering not only marks the completion of the project but also highlights important social issues while honoring the incredible fiber artists and sponsors who contribute their talents and resources to make the campaign a success. Each tree sweater not only showcases the creativity and passion of the artists but also offers a message of hope, resilience, and community support. This uplifting event serves a vital purpose: to raise awareness about important issues such as domestic violence, sexual assault, and human trafficking and invites everyone to reflect on these serious issues while celebrating the power of art and togetherness in fostering change! Together, we can make a difference, one stitch at a time.

Wrapped In Love: How to get involved

By sponsoring a tree, you’re not just adding a splash of color to our community; you’re making a powerful statement against violence and supporting vital programs at Middle Way House that assist survivors on their journey to healing. Sponsoring a tree demonstrates your dedication to ending violence and helps fund programs at Middle Way House that support all survivors. Your tree will feature a sign displaying your name or the name of your business. There are four sponsorship levels: Gold Leaf, Silver Spruce, Bronze Birch, and Copper Maple. These levels correspond to the amount you donate and come with various benefits.

Looking to make a difference? Discover how you can become a sponsor by checking out our sponsorship form for more details!

Put your knitting skills to good use and join a meaningful movement by creating a unique tree sweater! Imagine wrapping a vibrant, cozy creation around a beloved tree in BloomingtonIt’s not just about adding a splash of color to our beautiful city, but also about standing in solidarity with survivors of domestic violence. Your tree sweater will serve as a powerful symbol of hope and resilience, transforming our community one stitch at a time. 

To volunteer as a fiber artist, contact Wrapped in Love Volunteer Co-chair Erin Hollinden at 812-320-8607 or ehollinden1@gmail.com.

Join us in a heartwarming community effort to install our beautiful tree sweaters! These cozy sweaters will not only add a splash of color but also symbolize hope and resilience in our community. Together, we can transform our surroundings and create a vibrant display of unity. Let’s make our community shinecome out and help us spread warmth and positivity! Your hands can make a difference! 

To volunteer as a tree sweater installer, contact Wrapped in Love Volunteer Co-chair Erin Hollinden at 812-320-8607 or ehollinden1@gmail.com.

Even if you cannot sponsor a tree sweater or volunteer to make one, you can still participate in Wrapped in Love! Please consider making a donation of any amount to Middle Way House. Click here to show your support for both Wrapped in Love and survivors during these challenging times!

Wrapped in Love Trees: Interactive map

Discover the excitement by visiting this link to explore the tree sweaters virtually! You’ll find information about the theme, the talented fiber artist, the location, and much more!

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